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Your 2027 Opportunities Are Being Decided Right Now. Are You Ready?
Let me tell you something that every business owner needs to hear.
While you're thinking about how to finish 2026, somebody else is already making decisions about 2027.
Companies are building their budgets. Leadership teams are meeting. Procurement departments are reviewing vendors. Calendars are filling up.
And if you're waiting until January to start having conversations about next year's opportunities, you might already be late.
I recently joined FOX 2's Studio STL to talk about finishing the fourth quarter strong, and one thing I really wanted business owners to understand is this:
Your next opportunity doesn't start when you're ready to sell. It starts when someone else is planning to buy.
Let's talk about how to get ahead of it.
1. Understand how your potential clients make decisions.
If you're trying to work with corporations, organizations, or larger businesses, you need to understand their planning cycles.
A lot of companies aren't waiting until January to decide how they'll spend their money next year.
They're having those conversations right now.
They're identifying priorities, evaluating partnerships, and determining where resources will go.
So what does that mean for you?
It means you need to start building relationships before those decisions are finalized.
Reach out to potential partners. Ask about their upcoming priorities. Find out when they're planning their budgets and how they evaluate new vendors.
Don't assume everyone operates on the same timeline.
And don't wait until you need the business to start the conversation.
2. Look at your numbers. All of them.
Before you start creating new offers or planning your next big marketing campaign, I want you to look at what actually happened in your business this year.
What's working?
What's not working?
What generated revenue?
And what didn't perform the way you expected?
Let's say you're selling a product and one version sold 50 units while another sold 10.
Don't just assume one was more popular.
Look deeper.
Was it the color? The price? The season? The way you marketed it?
Maybe an offer you promoted in June would have performed better in February.
Maybe your audience wasn't ready for it.
Maybe you were marketing the right product at the wrong time.
Your numbers tell a story. Your job is to pay attention.
And if you're selling a service, the same principle applies.
Which services generated the most interest? Which clients were the best fit? Which offers required more time than they were worth?
Use that information to make smarter decisions about what comes next.
3. Build your pipeline before you need it.
One of the biggest mistakes I see business owners make is waiting until business slows down to start looking for new opportunities.
But relationships take time.
Partnerships take time.
And larger contracts can require months of conversations, approvals, and planning.
If you're hoping to secure opportunities in the first part of 2027, you should be having conversations now.
Make a list of organizations you'd like to work with.
Identify the people who make decisions.
Reconnect with relationships you've already built.
And start asking questions about what they're planning for next year.
You don't have to walk into every conversation with a sales pitch.
Sometimes the smartest thing you can do is listen.
4. Know what to start, stop, and continue.
Now, before you bring everything from 2026 into 2027, I want you to do a little exercise.
It's called a SWOT analysis.
That means looking at your:
Strengths: What are you doing well?
Weaknesses: Where are you struggling?
Opportunities: Where could your business grow?
Threats: What outside factors could impact your success?
Then I want you to take it one step further.
Ask yourself three questions.
What do I need to START doing?
Maybe it's building stronger relationships, following up consistently, or tracking your sales more closely.
What do I need to STOP doing?
Maybe it's investing time in offers that aren't profitable or saying yes to opportunities that don't align with your goals.
What do I need to CONTINUE doing?
What's already working? What deserves more of your attention and resources?
Not everything needs to come with you into the next year.
And that's okay.
5. Remember, relationships create opportunities.
You know I believe sales starts at hello.
And that philosophy applies here, too.
You can have an incredible product, a valuable service, and a strong business plan. But if the right people don't know who you are or what you offer, you're missing opportunities.
That's why I believe so strongly in building community.
The women you meet today could become your collaborators, clients, mentors, or biggest advocates tomorrow.
But those relationships don't happen when we sit back and wait.
We have to show up.
We have to start conversations.
And we have to be intentional about where we're going.
Your Next MOVE
Before this week is over, I want you to do three things:
Identify three organizations or potential partners you want to work with in 2027.
Review your top-performing products, services, or offers from this year.
Write down one thing you're going to start, stop, and continue doing in your business.
That's it.
Three intentional actions that can help position you for what's next.
Because the opportunities you're hoping for next year might already be taking shape today.
Don't wait for the calendar to change before you start making your move.
Want to connect with women who are building businesses, creating opportunities, and making intentional moves? Join the HerMOVE community.
As Seen on FOX 2
Britteney joined Studio STL to share practical strategies for business owners preparing for the fourth quarter and positioning themselves for opportunities in 2027.
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